How can webcast engagement be measured? ON24, which offers virtual communications solutions, has developed and released this week its Engagement Score. It is designed to improve assessments of webcast performance and lead quality through a proprietary assessment of viewer interactivity and participation in a webcast.
A single number that ranks viewer engagement is provided, and it can be compared to other rankings or delivered via ON24 webinars to customer relationship management and marketing automation platforms, for lead scoring and follow-up.
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